Our free SEO tools allow you to create meta tags, perform keyword research, and spy on competitors with competitive research tools and link analysis tools. We offer neatly categorized links to best of breed professional level tools.
Try Our Top 3 SEO Tools:
1. Seo Book Keyword Suggestion Tool: think of it as a meta keyword tool that allows you to access a wide array of keyword research tools. Offers a convenient data export option.
2. Rank Checker - the most popular rank checking application on the web, helping you track your rankings.
3. SEO for Firefox: the number 1 competitive research tool in the SEO market.
Most of our tools are open source. Open source is good karma. Without it, I wouldn't have been able to afford this server, building this site, and marketing it well enough to help you find it. :)
Google & SEO Friendly Page Titles
Tips on Page Titles
* Google shows the first 60 to 70 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability. If your title goes beyond 70 characters Google may cut off the title before 69 characters and display ... at the end of your page title.
* Rather than making your page title just the keyword and/or starting your page title with the keyword, sometimes it helps to add in a descriptive modifier before your core keyword. This helps ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms.
* Page titles are used to draw in clicks from search results amongst many anonymous competing offers, thus they present an opportunity to differentiate yourself from the competition and qualify prospects to your offer.
* Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills).
* Since the page title is one of the few elements search engines can show searchers before sending them to your site, they place significant weight on the words in the page title. In addition, some people link to pages using their official page title as the link anchor text.
* Overlapping modifiers in a reasonable and readable way allows you improve your relevancy scores for an array of keywords, but they still need to read well. Rather than loading up page titles with a keyword list it is better to write a clear compelling offer that contains your keywords and describes your services.
* Qualifying the wrong prospective clients with a bad offer will lead to a low conversion rate, or wasting time servicing non-clients. For example, if you sell something that is high end you wouldn't necessarily want to rank for your keyword with modifiers like cheap and discount, as servicing those people will waste your time.
* Page titles should be differentiated from page to page on your site. Unless limited by the size and scope of your site, it is best not to have all your page titles follow the exact same formula across your site. You also should not use the same keyword at or near the start of every page title.
* The format, order, and word selection of the words in your page title should be (at least slightly) different than the words in your meta description and on page headers.
* If you have a strong brand you may want to place it at the end of your page title. If you have one of the leading trusted Internet brands (Amazon, eBay, etc.) then it might make sense to place your brand at the start of the page title. In most cases the page title should still be more focused on the page copy and searcher's intent than on your brand.
* If you blog or are creating linkbait make sure you try to create headlines that draw clicks by using magnetic headline principals.
Is Your Marketing Plan Ready for an Update?
Labels:
Marketing
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.
Each Marketing Plan is Unique
For those writing a marketing plan for the first time, it is important to know that there is no "magic formula" to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.
Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.
A Plan Makes a Profitable Difference
Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.
Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are "quick and dirty." All can be applied to your business as a whole, an individual product, or your Web site.
So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time. Each Marketing Plan is Unique as inclub.ro
Each Marketing Plan is Unique
For those writing a marketing plan for the first time, it is important to know that there is no "magic formula" to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.
Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.
A Plan Makes a Profitable Difference
Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.
Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are "quick and dirty." All can be applied to your business as a whole, an individual product, or your Web site.
So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time. Each Marketing Plan is Unique as inclub.ro
What Does SEO Stand For
Labels:
SEO
SEO stands for Special Equipment Operator? Senior Executive Officer? Sponsors for Educational Opportunity? Special Equipment Operator? State Engineers Office? Seasoned Equity Offering? Software Engineering Organization? Society of Education Officers? Special Equipment Option? Security Engineering Officer? Special Exemption Order? OK, OK let's get serious here. South Eastern Ohio? Sorry I'm done now. Actually all of these are actual acronyms for SEO but not the one we want to talk about here.
First a quick dictionary definition: "The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."
Search Engine Optimization. SEO is a critical skill to learn if you want your Web site to rank well in free search engine listings. E-commerce sites are notoriously difficult to optimize for high rankings due to a number of factors that hinder their ability to rank well, including poor shopping cart designs, lack of content, poor linking structures, lack of inbound links, etc. This is the place to learn how to build or modify your Web site to achieve better rankings in the free listings Google™, MSN™, Yahoo! ™ as well as in other popular search engines.
Content is one of the biggest influences on the success of your search Engine Optimization program. There is a saying that content is king and this is true whether it is for your optimized web pages, you're paid advertising message, or your optimized news releases. Search engine optimization is a lot like weight loss. The one big difference being that when you get SEO right it usually doesn't come back to haunt you after a few years. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on.
Search engine optimization is a lot like weight loss. The one big difference being that when you get SEO right it usually doesn't come back to haunt you after a few years. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on.
Did you know that most search engines can't "read" graphics? Did you also know that key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, Meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.
First a quick dictionary definition: "The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."
Search Engine Optimization. SEO is a critical skill to learn if you want your Web site to rank well in free search engine listings. E-commerce sites are notoriously difficult to optimize for high rankings due to a number of factors that hinder their ability to rank well, including poor shopping cart designs, lack of content, poor linking structures, lack of inbound links, etc. This is the place to learn how to build or modify your Web site to achieve better rankings in the free listings Google™, MSN™, Yahoo! ™ as well as in other popular search engines.
Content is one of the biggest influences on the success of your search Engine Optimization program. There is a saying that content is king and this is true whether it is for your optimized web pages, you're paid advertising message, or your optimized news releases. Search engine optimization is a lot like weight loss. The one big difference being that when you get SEO right it usually doesn't come back to haunt you after a few years. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on.
Search engine optimization is a lot like weight loss. The one big difference being that when you get SEO right it usually doesn't come back to haunt you after a few years. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on.
Did you know that most search engines can't "read" graphics? Did you also know that key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, Meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.
SEO stands for Special Equipment Operator? Senior Executive Officer? Sponsors for Educational Opportunity? Special Equipment Operator? State Engineers Office? Seasoned Equity Offering? Software Engineering Organization? Society of Education Officers? Special Equipment Option? Security Engineering Officer? Special Exemption Order? OK, OK let's get serious here. South Eastern Ohio? Sorry I'm done now
For more useful tips & hints, please browse for more information at our website:- http://www.offline-promotion.com http://www.seo.reprintarticlesite.com
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